Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. Companies spent $2.8 billion on marketing analytics in 2020 alone. That figure is growing substantially each year. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process.

Faced with profitability challenges, a global consumer electronics firm decided to restructure its business with a focus on optimizing costs, sales productivity, and customer satisfaction. To achieve these goals, the company automated customer and product master data, disputes and claims resolution, stock replenishment, and discount management. The firm also deployed automated web-crawler tools to improve competitive intelligence-gathering. With buy-in from leadership, the company was able to reduce the cost of select processes by 15% in only three years. The challenges faced by the consumer electronics firm are common among today's sales organizations.

A deep learning platform that actually sells to the customer. This article outlines a successful sales automation platform that uses deep learning to drive customers down an order flow. Most sales processes are mostly linear and have a flow. A good sales agent knows how to guide the customer down this path gracefully. If the customer is deviating from the flow the sales agent knows how to sell the product and continue on with the order flow.